The phrase denotes the search for temporary signage indicating a property is available for public viewing, typically on a weekend, within a defined geographic proximity to the searcher. These signs are a crucial element in real estate marketing, serving as a visual guide to potential buyers actively seeking properties in the immediate vicinity.
Effective directional markers increase property visibility, potentially leading to greater attendance at the event and subsequently, a faster sale. Historically, physical signs have served as a primary method for advertising real estate viewings, a practice that continues to be relevant despite the rise of online listings. Placement strategies and sign design are key factors impacting their effectiveness.