A document outlining the responsibilities, duties, and qualifications for a professional tasked with managing an organization’s presence on various online platforms. It typically includes specifics regarding content creation, community engagement, performance analysis, and adherence to brand guidelines. For example, the document will detail tasks such as crafting posts for diverse channels, responding to audience inquiries, monitoring key metrics, and ensuring all activity aligns with the organization’s overall messaging.
This structured outline is crucial for several reasons. It provides clarity to both the employer and the potential employee regarding expectations and accountabilities. Moreover, it facilitates efficient recruitment by enabling targeted sourcing of candidates with the requisite skills and experience. Historically, as online platforms evolved, this documentation became increasingly important to standardize a rapidly changing role, ensuring consistent brand representation and effective communication strategies.
